Jorgenson Hutton Advisors

Helping leaders be their best

Leading in the three-tier system is uniquely complex, highly political, and often isolating. We provide a strictly confidential environment for executives to navigate their most difficult challenges—backed by 30+ combined years of leadership across Sales, Marketing, and Finance at the industry’s two largest distributors, SGWS and RNDC.

• A Confidential Sounding Board We offer the rare benefit of a peer who has managed $1B+ in volume shifts and successfully navigated hundreds of supplier transitions. This is a secure, confidential space to overcome blind spots within the highly complex and close-knit three-tier system. We help you maximize your leadership potential away from the internal politics and "noise" of the office.

• The "Battle-Tested" Pedigree Our counsel is grounded in having partnered with over 90% of U.S. suppliers by volume. We don't guess at distributor incentives or supplier expectations; we’ve sat at the head of the table for both. This depth is reinforced by high-level experience at Target Corp and Cargill, allowing us to bring cross-industry rigor and "Big Retail" discipline to your route-to-market strategy.

• Fractional Strategic Support High-impact intervention for brands that need senior-level strategy on a project or interim basis. You get a "distributor-hardened" perspective to drive critical execution and solve complex problems without the cost or commitment of a full-time C-suite hire.

• Strategic Roadmapping We help owners and CEOs move from reactive "firefighting" to proactive value creation. By implementing disciplined organizational design and clear performance expectations, we ensure your team is aligned and your strategy is built for durable, long-term growth.

Maximizing your teams efficacy through route to market optimization

We provide specialized route-to-market strategy for the adult beverage industry.  We know which supplier organization roles and designs work (and don't work) with distributors. We understand exactly where and what to focus your team members on. We know how best to bring your vision to life with your distributor partners. We are blunt about where you are wasting finite resources. 

Navigating the High Stakes of Distributor Transitions

Jorgenson Hutton Advisors provides specialized transition management for the adult beverage industry. We protect your volume when its most at risk.

The Problem: Nationally, suppliers lose an average of 5–15% of annual sales during the 120-day distributor transition window. 

The Solution: We compliment the RFP process by focusing on the execution that determines success in that time period. Creating alignment, accountability, and focus on the things that matter most to reduce lost sales. We don't run or design RFPs; we "button down" the execution. With 30+ combined years at the helms of RNDC and SGWS in Indiana, we know exactly where the leaks happen and how to plug them. The vast majority of the "transition cost" is preventable. This isn't about obtaining shipments to fill the gap, that is artificial and short term. We are mitigating what matters - lost depletions and sales within the accounts.