Mitigating the 5-15% annual sales loss during distributor transition years. Together we can prevent the majority of these losses.
Optimizing how your portfolio reaches the glass. Focused on distributor relations.
Bespoke advisory for C-suite leaders and owners in the Adult Beverage Industry with an emphasis on distributor management.
Jorgenson Hutton Advisory provides specialized transition management for the adult beverage industry. We protect your volume when its most at risk.
The Problem: Nationally, suppliers lose an average of 5–15% of annual sales during the 120-day distributor transition window.
The Solution: We compliment the RFP process by focusing on the execution that determines success in that time period. Creating alignment, accountability, and focus on the things that matter most to reduce lost sales. We don't run or design RFPs; we "button down" the execution. With 30+ combined years at the helms of RNDC and SGWS in Indiana, we know exactly where the leaks happen and how to plug them. The vast majority of the "transition cost" is preventable. This isn't about obtaining shipments to fill the gap, that is artificial and short term. We are mitigating what matters - lost depletions and sales within the accounts.
Maximizing your teams efficacy through route to market optimization
We provide specialized route-to-market strategy for the adult beverage industry. We know which supplier organization roles and designs work (and don't work) with distributors. We understand exactly where and what to focus your team members on. We know how best to bring your vision to life with your distributor partners. We are blunt about where you are wasting finite resources.
Helping Leaders be their best
We provide executive coaching within the Adult Beverage Industry. We know this is a complex system between the three tiers, state & federal laws, state by state market dynamics, and intense competition. It is a privilege to share our knowledge and experience to help you achieve your best and bring your vision to life.